If you are new to network marketing or mlm, you may have been asked to create a list of everyone you know, so you can share the products and business opportunity with them. Most people actually don’t write down every name of the people they know. They will write down 5-10 names of the “easy” ones typically. These are the people that they believe need it the most or won’t laugh at them because they are building a business like this.
Unfortunately, this generally does not lead to anyone joining who will actually build the business. Yes, sometimes you brother in law will join and build, but generally the people on your friends and family list that join do so, to support you or they don’t want to tell you no. Once you have been told by people that you thought would see what you do, now what?
Warm and Cold Market Leads
Now you will be told to start talking to your warm market. These are people who are your acquaintances. People on your Facebook friends list. You don’t really talk to them in person so how do you approach them about a business opportunity? As always, I say talk to your upline for advice first. They are the ones who are there to help you directly and want you to be successful.
Using social media can be an effective way to promote your products and opportunity, you just have to do it in a non spammy way. That upsets people and they will unfollow you. Depending on your product you may also get blocked by FB & Instagram. For instance, CBD and whole plant hemp products. They are legal but FB won’t let you use paid advertising to promote them. You can still post on your FB fan page though for free.
You need to find a balance between your curated information, you own information and funny or inspiration posts to capture your audience and then be consistent with your posts so your fans look forward to your posts. You are looking to build trust so that when they are ready to take a look at your products or business opportunity, they will check out yours.
How do you generate cold market leads?
For most of us this is the make or break point in the business. If you have not built the team you will need to grow your team from the above group then you have two choices. Work with people you don’t know or quit. To many people unfortunately choose to quit. This is one of the reasons why so many people quit mlm.
In reality it is the fear of talking to strangers that kills it for them. I understand it I felt the same way when I got started. I am an introvert so it is difficult for me to get comfortable talking with people I don’t know. Years ago, there were no choices about how to do it. You had to walk up to a person and talk or call them on the phone. You remember that thing called a “land line”. For most of us it was more of a land mine. We were so afraid to use it because we thought it will blow up or something.
What now?
Now with today’s technology we can use many different ways to reach people who may be interested in what you are doing. Today I am only sharing my business opportunity with people who are already looking and who want to see what I am doing. That alone removes any fear you may have. I teach my team several different methods on how to generate leads for their business from the largest group of people on earth. The ones you don’t know…yet. Today I can share my opportunity with hundreds of people each day. Sure, not everyone will decide to join my team, but that is the same with anything. It is all a numbers game and you need to share what you have to as many people as possible every day.
My system is one step better because it allows them to pre-enroll on my team while they learn more about the products, compensation plan, etc. while I build a team under them to show them that it works. In effect they get to be on the team without actually joining right away. It is like a test drive in a way. I use an email response system that sends the lead a series of emails regularly to help educate and motivate them to learn more and join. Since I have built a team under them that is generating volume, they have something to lose if they don’t join. Hopefully the company you work with has the same thing. If not, you may want to build your own system or join my team and use my system.
I use as many methods as possible to generate leads and I shoot for 20-30 leads per day minimum on average. This will translate into several people joining the team and many of those will end up being business leaders and they will build good size, lucrative businesses that can generate an ongoing residual income.
You have to face the reality that it will take hundreds or thousands of people to join your business team. It takes some time to do that and remember it won’t just be you doing that work. In the beginning it will just be you and me. As you and I build the team, there will be more people like you who duplicate the methods and pretty soon you will have dozens of leaders sharing the products and opportunity to additional 1000’s. The growth starts to accelerate and reaches critical mass.
Give yourself time to be successful
In today’s Amazon.com world we want everything to be instant. We don’t like to wait for anything, even success. Unfortunately, you can’t rush that. You can go faster or slower but you cannot rush it or skip steps. It’s like losing weight. It takes just as long to lose it as it does to gain it. For me it seems it takes much longer to lose than to gain. Success is like that too. You have to build todays for results tomorrow. It will not be instant and everyone starts at a different place, with their skills, knowledge, finances and work ethic.
Earn while you learn
One of the best things about having your own MLM business is that you can learn as you go. You don’t have to know everything before you get started. In fact, you only need to know the basics to get started which take less than one day to learn. I work with all levels of people. Many have never heard of or seen a mlm type business. Some are like me, and have been involved in network marketing in the past.
The bottom line is you can learn to generate leads for your business from the cold market more easily and with more time efficiency than ever before. Since they come to you it is easy to share what you are doing and help them to join your team. I am happy to help you do it, just let me know.
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Mark Balderrama
Online Entrepreneur
