If you have previously been involved in a network marketing company during the 1990’s or even later you may have been introduced to the business and its products by way of a face to face meeting. It was probably a 1 on 1, or a home meeting or possibly an open opportunity meeting at a hotel. That is how I came to be aware of the Amway business opportunity back in 1989.
I call that the “old school” method for building the business and in my opinion, it can really limit your business growth and velocity. 1 on 1’s are still the best way to explain the business to your friends and family to be sure. But is it the best way to share with your warm market or cold markets?
In my opinion it is not, and I will tell you why. Today we use all kinds of online and virtual methods of staying in contact and communicating with people we have not met in person. Think social media, right? Today we are using the internet to do just about everything and why not? Today we can even meet our future significant other online before meeting in person. It’s called online dating.
WHAT IS THE ONLINE DATING METHOD?
When I joined the Amway business in 1989 there was no internet really and certainly no one was doing online dating. Yikes it all seemed ridiculous when it finally got rolling. Who would actually use an online dating service? That is not for me. I still recall when my first friend used it and found a great person who eventually he did marry. They are still happily together today. Why did he use this method? Well he was too busy with work. He did not want to go to bars and clubs. He wanted to find someone who was already “screened” for compatibility to some degree. In actuality it all made sense, and it really does work. Why not apply that method to network marketing?
In Network Marketing or MLM as it is referred to sometimes what are we really doing? We are looking for compatible business partners. Just like with dating the two people can checked each other out before deciding to work together.
I use online tools to allow people who are looking for a business opportunity to find me, just like in online dating. It’s all very simple and very cool. They can take a free tour of my business. Check out the compensation plan, products and back office to determine if it is compatible with their goals and desired focus.
I can also establish their level of interest, commitment, experience and skills to determine if we can work together and if I have the time to invest in helping them get started and reach their goals. This is just like determining compatibility in the online dating process. Why shouldn’t you be able to reach out to others and have them be able to reach out to you, when we are looking for each other?
The fact is this process flat out works! I am looking for people interested in a business opportunity. There are many people looking for an opportunity. I just use online methods to connect the two groups and I teach others how to do the same thing.
TIME SAVINGS
One of the best things about network marketing is that it can produce time duplication. Meaning it removes the attachment of time and money from the equation. You no longer have to be income limited by the number of hours you can work. That’s what happens on the job, right? No one can personally work 24 hours a day, and that’s all we get each day.
It always seemed strange to me that we should limit ourselves to the constraints of time to limit how many people we can reach with our business opportunities each day. After all we want to duplicate our time not limit it. I can reach hundreds of people each day and generate 20-40 leads each day. There are few if any people who can do that using the “old school” methods of building network marketing.
Very few companies have supported the new methods and fewer yet even are aware of it. Today I can decide to reach out and generate leads in any state in the USA I want to focus on; or all of them if I want. This can also be done by reaching out into other countries of choice.
There are literally millions of people that I can connect together when they are each looking for each other.
SATURATION?
Some people who really understand this process I use and teach think that I can reach every person on earth and it will be “saturated” within a short period of time. Meaning everyone who wants to be involved; will be involved. I only wish that was possible. In reality it is not possible. Every day 1000’s of people who turn 18 years of age and are now eligible to start and own their own business. So, there is always a growing group of people who have never heard of what we do. Additionally, it is frequently about the right timing. Not everyone is open to a business opportunity at the same time. That openness changes over time depending on individual circumstances.
I hope this all gets you thinking out of the “old school” box just a little bit. Today network marketing businesses need to change and if the company doesn’t then you may need to consider adapting your methods fit today’s needs and learn to be the most effective you can be.
So if you think we might be a “match” then let’s discuss how we may be able to work together. Contact me. I can’t promise you anything but what have you got to lose?
Discover a Simple Business that Pays a Full Time Income from HomeThanks for reading!
Mark Balderrama
