One of the best times in network marketing is when you just signed up and realize that now you have a way to reach your goals and dreams. One of the worst times can be when you realize now you need to talk to someone else about the opportunity.
All of a sudden you become fearful about sharing something that you found to be awesome but you freeze up or don’t know what to say to your friends and family.
That is a normal feeling and you should not let it stop you.
When I first started in network marketing it was Amway in 1989. I wanted the income and loved the idea of owning my own business, but I was afraid to talk to people. I was very shy and introverted. I was very nervous about having to meet with people that I had never met before. I did not like to speak in front of people or to people, or even around people. So how was I able to build a large business? I had to learn and practice talking to people I have not met before. People we would call cold contacts.
I messed it up a bunch of times in the beginning. So will you. Everyone does. I remember I read or heard a saying that goes like this. “anything worth doing, is worth doing poorly, until you can do it well”. I felt like I had a revelation because that meant to me, that I can still be terrible at something and keep doing it and it would still work. And it did. In reality when I got better I actually was too polished and people started to think they could never do what I did. Or they thought they could never be as good as I was at contacting or showing the business plan.
I figured out fast that being real and relate-able was far more important that being great at a presentation. See, the people did not see me struggle so they did not know what it took to get the courage up to talk to someone about the business opportunity. They just thought I was always that good or comfortable. Well I wasn’t and I’m not. Evidently I have become very good at feeling like a nervous wreck on the inside and appearing confident on the outside.
What to Say
Talk to people in a normal way. Be a bit more excited than usual but not over the top. That pushes people away. In the beginning I always asked the successful leaders what they said and what they used for contacting. I felt if I said the exact same thing it would work for me. Be yourself and be real. That is what people recognize as a genuine person.
What I figured out was it doesn’t matter what the words are exactly. It matters how you say it. Here are some tips:
- Have confidence when you speak but not arrogance.
- Don’t push something on people. Make them want to know what you have.
- Realize you have something they need; not that you need them to be successful because you don’t.
- Get the posture right. You have the opportunity they don’t.
- Borrow others success in your upline.
- Make people give something to get something.
- Don’t devalue what you are doing.
- Ask them questions.
- Be interested.
- Be in a hurry.
I cover a bit more on my video above on this subject and give examples of how I do this today.
Learn to be Good
According to a TED talk they said it takes 10,000 hours to master a skill. The good news here is that it only takes about 20 hours to become good at something. You can learn the skills of contacting people and become good at it in about 20 hours too.
In your business you don’t need to be an expert to get going. You can earn as you learn.
Just get started and don’t be afraid you will mess it up. Believe me you definitely will. That is why we suggest you start with your friends and family. If you mess it up you can always come back later and admit to it, and show them again. You may even sponsor some of them.
Network Marketing is like anything. It requires some skills, but all of them can be acquired with an investment in yourself of time, reading, learning and listening to people who are where, you want to be in life.
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Mark Balderrama
