MLM and Network Marketing Training

How Hard Is it To Build A Network Marketing Business?


To me this is an interesting question. It’s really all relative to what each person has already accomplished in their life and what they have experienced. In the beginning it was very difficult for me to build a network marketing business.

It was 1989 and a friend from high school asked me if I ever looked at other ways of making money? I had already had a few conventional businesses that failed. I still had the dream of being a successful business owner, so I listened to the Amway business plan. It looked something like the image above. It seemed to me that it was a great way to start a business with very little investment other than time. Since I had finally paid off all of my business loans and credit accounts from my old businesses I was not to open to investing a lot of money.

The network marketing business needed time and duplication. What I did not figure on was that not everyone was looking for a business opportunity. Many people are just fine with working a job until they can collect social security. Now what? I was assuming that most people were like me. Wrong!


That’s the first lesson in Network Marketing I learned. If I wanted to build this type of business I would need to learn how to find people who were open minded to a business opportunity. People who are willing to work for themselves. People who can invest time over the next 2-5 years to build an income that is reoccurring in their spare time. That actually is not hard to do, but you need to ask the questions. My issue was I was very uncomfortable talking with people; even the ones I knew. For other people like me this is where it gets hard. The biggest issue I think most people face is rejection. They don’t want to hear the word “no”. That was not my issue but I needed to overcome my fear of talking to people. It also required the mindset that I had something they would want and that not everyone would be able to qualify for it. I had to learn what is called posture.

Eventually I was able to learn how to do this and my business began to grow. One essential you will need to build yours is to have people know what you are doing. If no one knows then you won’t have anyone joining you. Sounds simple but you would be surprised how many people join then do not tell anyone they in involved. How will they ever be able to build a team?


Now its much easier to generate leads in my network. I now have people who are looking for me. They will look for you and what you are doing too. The key today is to help them find you. You don’t need to go finding them. Thousands of people each day are looking for a new business opportunities, just like I was. I started searching using the internet and started looking for the best network marketing opportunity available. If  I was to wait to be asked, person to person it may have been a long wait. You see I am like a lot of people very busy and not really very accessible. If I was going to wait until I was cold contacted it might never happen. I had to go looking.

This is what makes one of the harder things to do in the “old” way of building networks a much easier task. Yes, there are still people who don’t rely on any online methods but they will never be able to extend the reach that you can. The old way of building required us to drive many miles, make a lot of cold contacts and even call out of the phone book to find prospects.

Of course today I talk to people I meet about my opportunity and use the online methods. But building online and offline work best.


The answer is compared to what? Compared to not having a business of your own it’s easy. Compared to building a conventional business with a lot of debt, pressure and risk? It’s not hard at all. Sometimes I wish it cost $20,000 to join network marketing businesses. This way you would only have the really serious builders. Can you imagine if you had a few really good builders working with you on your team? Together you could crush it and build a multi-million dollar business together. That being said it would also eliminate a lot of excellent people who don’t have that kind of money to invest. In fact you can start this business with almost no money at all. That gives everyone an opportunity to go from zero to millionaire if they are willing to work for it.

In Network Marketing you only need to find a few builders and you can develop a six figure income per year. It’s no different than if you had a franchise business; like Subway Sandwiches. You would want to own a few really good locations. If you just owned one you may be able to earn as much as you would on a job. You would probably need to work your one location and to free up your time you need to be able to buy it back, right? That requires being able to duplicate your time. As long as your trading your time for money you will have a limit on your income. No one can work more than 24 hours in a day.



This is the key to earning big incomes in network marketing. You need to be able to teach a few leaders in your business how to build a successful business and then they will be duplicating what you learned to do and teach people on their teams. Once you have several builders or leaders doing this the business can grow very quickly. This is sometimes where people get crossed up. This is not pyramid building here. You are not getting people to join your team so you can get rich. It does not work that way. This is where you help other people become successful then the earnings your get from each one will add up to a lot of earnings for you.

It does not work the other way around and you are not looking for a bunch of people to go sell for you. You want business owners just like you!

Today it’s easier than ever to build a network marketing business. We have lots of online and offline tools. We have apps, websites and landing pages. We have funnels and email responders that can be used to help bring people up to speed on the opportunities we have available.

We have the ability to help the people who are looking for opportunities to find us and for us to build teams faster than ever before while staying in contact through phone calls, texts, blogs and videos. We can teach through video, webinars and conference calls as well as live video broadcasts over our cellphones and home computers. We can connect with more people in more ways than ever before. To me it is much easier than just about any other kind of business and with the incredibly low startup cost of virtually zero. The payback is almost immediate. We all have the same 24 hours in a day. It’s what you choose to do with it that will make the difference in your income. Give it a try!

Thanks for reading! To take a look at what I have been working on check out the free tour HERE NOW!

Mark Balderrama

Twister sitting happy!