In this article I am going to share with you what content is and why you should use it to generate a larger team. Have you ever been told that the key to building a network marketing business is duplication? I am sure you have and yet you may have wondered how do you get that to happen. Is it something that you can direct? Are you duplicating anyone? Should any of your team duplicate you? Do you really want them to?
All really good questions that should get you thinking more about duplication. Typically, in network marketing it means that you are not the only person who is working your business. Since other are a part of your team, they are working their businesses and you can earn a percentage from the volume they generate. We used to explain it with the quote from J. Paul Getty. He said “I would rather earn 1% of 100 men’s efforts than 100% of my own effort.” Clearly this is one of the ways he got rich. It is also how franchises work. The corporate office gets a percentage of what your individual franchise location generates. Combined it is more than any single location. This is best illustrated by McDonald’s Corp.
What is Content?
It is the creation of information for the purpose of attracting, educating, motivating and in our case leading people to learn more about your products and/or business opportunity. I use many forms of content. Examples of content is this website of articles as well as YouTube videos. The creation of videos, articles, e books and other media can be one of the best forms of duplication for you. You don’t have to be the one to create it and, in many cases, you should have a combination of content that is curated by you from others content, and some that is created by you.
Think of it this way. If you have to grow your business only using the person to person contacting methods it will be a very time-consuming process and you may be limited by your time availability, location, and comfort level etc. That being said I do believe you may be able to improve your sponsorship rate because you can talk with the person and answer objections. That is what typical network marketers are trained to do.
Most people are not able to get comfortable doing the steps above on a consistent basis and thus never reach the levels of success they wanted. From my personal view point I don’t like being on the hunt for prospects everywhere I go. It seems hard to have the correct posture if you are always having to approach people and ask about their interest levels in looking at a business idea to earn extra income. Most people today are not comfortable being prospected by a stranger. Unfortunately, our society has so many scam artists that everyone is on guard, so I find this very ineffective and obsolete.
How content can duplicate your efforts?
Instead I focus on creating content that allows people who are on the internet already searching for the type of products I offer and the type of business opportunity I have. The duplication factor of this content creation comes in when you realize that a video, article or e-book can continue to be found by people for years after you create it. It is like an electronic person working 24 hours, 7 days a week, 365 days per year for you. That is how you can create an ongoing lead generating effort for your business.
IN this business of residual incomes this is a residual lead generator. It’s ideal because you have no fear to overcome. It does the talking for you and keeps on going.
There are new people every day who start the search for a product to solve their problem or an income opportunity to help them financially. I create and use content to build my own network marketing team and teach others how to duplicate this pattern, over and over.
For years this content will continue to work on your behalf leading people to what you have. Now that’s the kind of duplication I want and so do you.
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Thanks for Reading!