Automated MLM, MLM and Network Marketing Training

Why Generating Content Makes Sense in Network Marketing and MLM

content

In this article I am going to share with you what content is and why you should use it to generate a larger team. Have you ever been told that the key to building a network marketing business is duplication? I am sure you have and yet you may have wondered how do you get that to happen. Is it something that you can direct? Are you duplicating anyone? Should any of your team duplicate you? Do you really want them to?

All really good questions that should get you thinking more about duplication. Typically, in network marketing it means that you are not the only person who is working your business. Since other are a part of your team, they are working their businesses and you can earn a percentage from the volume they generate. We used to explain it with the quote from J. Paul Getty. He said “I would rather earn 1% of 100 men’s efforts than 100% of my own effort.” Clearly this is one of the ways he got rich. It is also how franchises work. The corporate office gets a percentage of what your individual franchise location generates. Combined it is more than any single location. This is best illustrated by McDonald’s Corp.

What is Content?

It is the creation of information for the purpose of attracting, educating, motivating and in our case leading people to learn more about your products and/or business opportunity. I use many forms of content. Examples of content is this website of articles as well as YouTube videos. The creation of videos, articles, e books and other media can be one of the best forms of duplication for you. You don’t have to be the one to create it and, in many cases, you should have a combination of content that is curated by you from others content, and some that is created by you.

Think of it this way. If you have to grow your business only using the person to person contacting methods it will be a very time-consuming process and you may be limited by your time availability, location, and comfort level etc. That being said I do believe you may be able to improve your sponsorship rate because you can talk with the person and answer objections. That is what typical network marketers are trained to do.

Most people are not able to get comfortable doing the steps above on a consistent basis and thus never reach the levels of success they wanted. From my personal view point I don’t like being on the hunt for prospects everywhere I go. It seems hard to have the correct posture if you are always having to approach people and ask about their interest levels in looking at a business idea to earn extra income. Most people today are not comfortable being prospected by a stranger. Unfortunately, our society has so many scam artists that everyone is on guard, so I find this very ineffective and obsolete.

How content can duplicate your efforts?

Instead I focus on creating content that allows people who are on the internet already searching for the type of products I offer and the type of business opportunity I have. The duplication factor of this content creation comes in when you realize that a video, article or e-book can continue to be found by people for years after you create it. It is like an electronic person working 24 hours, 7 days a week, 365 days per year for you. That is how you can create an ongoing lead generating effort for your business.

IN this business of residual incomes this is a residual lead generator. It’s ideal because you have no fear to overcome. It does the talking for you and keeps on going.

There are new people every day who start the search for a product to solve their problem or an income opportunity to help them financially. I create and use content to build my own network marketing team and teach others how to duplicate this pattern, over and over.

For years this content will continue to work on your behalf leading people to what you have. Now that’s the kind of duplication I want and so do you.

If you are looking for an opportunity where you can use this technique to grow your network marketing team check out the FREE tour of my company HERE! There is no obligation to enroll or buy anything. I let you try my system for yourself. Fill out the brief form

CBD is the Hottest MLM Right Now! Click for a Free Tour!

 

Thanks for Reading!

Mark Balderrama

Online Entrepreneur

MARK

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Automated MLM, MLM and Network Marketing Training, Network Marketing For Engineers

How I Use Automated Sales Funnels to Build Network Marketing Teams

open meetings

I have been involved in network marketing for a number of years now. I built a large team in the Amway business back in the early 1990’s. I was in the group under Dexter Yager, Don Wilson and Randy Haugen, clearly three of the most successful network marketers ever. Eventually this team broke apart and I left the business and applied what I had learned to conventional businesses.

A few years ago I started looking for another network marketing opportunity but I knew there had to be a better way to build them. The old school ways of making cold contacts and meeting people in restaurants and coffee shops just doesn’t work as well today. People are way too busy. They are very leery of meeting with a stranger and who really has the time for no shows anymore.

What’s worse is then you are taught that you need to teach others on your team how to cold contact people and let’s be honest that’s usually where most people quit sharing the products and the business opportunity. If the business is built on duplication but no one wants to duplicate the old methods what do you do? I knew I did not want to do that again. Sure those person to person methods work but there are far fewer people willing to actually do that. In the old days we called those people leaders.

Face2Face+Networking

Here is what we used to do.

  1. Cold contact people in person or on the phone
  2. Ask if they are interested in other ways of making money
  3. Show them the “plan”
  4. Follow up with them
  5. Answer questions and sign them up
  6. If they don’t sign up right away continue to chase them until they disappear or get involved to shut you up and then do nothing in the business.

Kind of kidding about that last step but not really. Sure it can work but then if they do get in they say to themselves eventually; “do I have to do what my sponsor did to get me in”? You say “of course, and I will teach you” and there gone.

Most people have a fear of speaking in front of groups of people they don’t know. They fear it more than death according to some surveys. And to build this business after the friends and family have joined or laughed; or some of both they quit.

I could not see doing that again. Trying to convince people they can do it is exhausting and not fun for any of us. There had to be a better way! After searching and reviewing how the fastest growing network marketing companies were doing things. They all had a few things in common.

landing page

  • Personalized Websites and landing pages(example above) for each distributor- These are used to introduce people to the products and the business.
  • Lead generating techniques- You have your cold contact leads coming to you not the other way around. They get your information and can tour the products, business and compensation plan
  • Automated email responder systems- The company emails all leads for you with pre-written emails message providing information and encouragement. This does the follow up for you.
  • Automated sales funnels with a “fear of loss” approach
  • Have a pre enrollment function-This allows people to be placed on your team in a temporary spot with people being placed under them right away. This shows them that the business is being built and gives them something to lose if they don’t upgrade and lock in their spot.
  • Cellphone apps that can be used to build your business-access to videos for promotion and training, back office details and even business enrollment functions
  • Ability to build and online, offline or both
  • Are a binary structure- Amway and others were using a 6-4-2 model that was not easily sustainable for most people who build this type of business part time. How could you build 6 legs?

Some of the benefits are clear. Can you imagine having a business where your leads find you and want to learn what you are doing and how they can join?

This is the perfect way for introverts (like me), and time strapped busy people to still build an additional income in their spare time. I literally spend 1 hour per day and have been able to build a sizeable business. So can you!

After searching around I found companies that had all or some of these things and many still had none! Many companies are still having their people use the old methods and are run by people who are corporate business men not network marketers  who really understand how to build a large organization of business owners and entrepreneurs.

That’s exactly what I have been doing. I equate this building approach to online dating in this article HERE. I teach people how to get their business opportunity found by 1000’s of interested people looking for a way to start their own business. I can teach you too!

If you are looking for my #1 recommendation on Network Marketing Companies that have all of these benefits in place. Take the FREE TOUR HERE NOW!

Thanks for Reading!

Mark Balderrama

Online Entrepreneur

MARK

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