When I first started in network marketing it was 1989. The Internet and cell phones were not used by many people yet. Those that even had a home computer would be rare as they were very expensive. What was there to do on them anyways? Play games with CGA graphics and keep track of your expenses on Lotus?
Cell phones were big and bulky. We called them “brick” phones. Because they were heavy and about the size of a brick. You had to be fairly wealthy to have one.
I had joined Amway and started to learn about how to build the business from my upline and learned as much as possible from books, tapes and seminars. The only way to build the business was person to person. If you wanted to share the business opportunity you had to call someone on the phone (landline) or go and talk to them in person. Or invite them to a meeting. All of these methods were initially pretty scary to a lot of people, me included.
Eventually we did get the Amway business into a version of what was called “E-Commerce” via Quixtar. This was a better, more computer driven business model. The only thing that really changed though was how you ordered products. Instead of the paper order forms we started with, we entered the orders into the web page via the internet. Man was it slow and glitchy! We were using dial up internet. If your under 25 years old, you probably don’t know what that is, but the speed was measure in kilobytes (KB) per second. And when it was the best we had 56KB connection speeds. WOW! of course today we have 100MG speeds routinely available over WiFi.
We did not use the internet to generate leads and prospects 24 hours a day because no one was really on the internet yet. Can you imagine a world like that?
Generate Your Leads 24 Hours A Day-7 Days A Week
Today with most people in the world using a smartphone and having access to the internet using one device or another, we can now reach anyone in just about every country. Using social media, blogs, websites, videos and emails we can build our businesses day and night. Asleep or awake. At work or on vacation. There is always someone looking for a better way to make a living or to fulfill their dream by staring and building their own business. Now you can help them find you.
The best thing about using these methods is that the “content” that we create, can be used for years after it’s initially created. It can keep working for you forever basically.
Can you image creating a video on YouTube today, that will be seen 3 or 4 years from now that gives someone a better understanding of what your business opportunity is? They get excited and join your team. Become a successful business builder all because you were able to educate them and help them understand what you are doing. As we create this content today we don’t know how many lives we can touch, but it sure is a lot more effective at reaching out to people from all walks of life than just talking to people you meet during your normal day, right?
Highly Duplicate-able
One of the things you need to grow a big network marketing business is to have anyone on the team be able to do what you did, or are doing. Building using these methods are certainly more suitable for the younger generation that grew up with this technology. My own kids will tell you they don’t use a cellphone to talk to their friends. They just text them. People like myself will have to relearn some things, but it can be done, and I have done it. The good news is that you can still build using the old ways and learn to adapt to the new ways while you’re building. Earn while you learn.
You can bet that these methods will continue to evolve so you may need to plan on continuing to learn and grow as the market and technology changes. Just stay flexible and take it one step at a time. You can do it.
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Thanks For Reading!
Mark Balderrama
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