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How Has Recruiting Changed Since The Days Of Amway?

Back when I joined Amway in 1989 we were shown how to recruit for the business opportunity much the way you probably were. Talk to your friends and family, then go to your warm market and finally to your cold market. You remember the ever popular cold contacting that we did. No, well I’m not surprised as most people who join a MLM will not contact cold contacts because it is a very uncomfortable thing to do sometimes. I left Amway about 10 years after getting started so I am sure they also have went through a transformation of sorts from the old days.

Lead Generation

Today I use a method of lead generation that creates 10-20 leads each day automatically. This is a big change from the old days when we would go to the shopping mall to meet people, who we would call later to see if they were interested in looking at a business opportunity. Yikes! I even called people out of the telephone book. Harder to do that today as most people don’t even have one of those anymore. And how does anyone have the time?

Today I use a combination of social media, You Tube, advertising and blogging to generate content that draws people in to see what you are doing and that’s a big change! The old Amway ways taught us to deal with the rejection because while cold contacting you were going to get a lot of it. Today you don’t get that rejection because people who are looking for what you have just need to find you. You don’t need to find them.

Online Dating

Only a few years ago people wouldn’t think about meeting their life partner or significant other using an online dating site. Today there are literally millions of people using them. I personally know of two different people who used them and met and married the person they met online. It’s a very common method today and very accepted for busy people, people who are generally shy and would never “cold contact” someone they met in a social situation somewhere.

So today why not meet your next business associate that way. This method that we use is similar to online dating in that you create content to interest people who are looking for a business opportunity and business partners. It works just the same.

I generate leads every day that come and check into my business opportunities. After those that are interested want more details we have a call or two to answer their questions and review the business plans just the same as we would in any traditional business. After they join your team, you work with them the same as before. Help them get started, teach them how to build a business and then teach them, to teach their team members.

Increases The Circle You Can Reach

There is no other way you can reach out to as many people using the old ways. You simply will not meet as many people and its takes along time. That’s not as effective or efficient as using current methods that people use daily to share ideas, comment on products and services and meet and communicate with others online. How can you meet people in other areas, regions and countries? By using online methods to create content and help them find you.

We teach people how to create content and use the online tools and our proven methods to generate leads everyday. If I can learn it so can you. I am willing to teach anyone who wants to learn how to create a full time income in an online business.

Try it . You have nothing to lose and everything to gain!

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Thanks for reading!

Mark Balderrama

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