I was involved in network marketing in the early 90’s and the way we built our network marketing business was initially by talking to our friends and family about the business and the products. A few of them decided to get involved with us and it actually worked out pretty good. With that start we built a good size team and were able to help others in our group achieve some of their goals as well.
Eventually we all run out of names on the friends and family list and need to work with our warm market. These are the folks we know as acquaintances. Some of these people are working with you or are involved with you in some fashion. For example the person who you see everyday at work. The pest service guy, the same person at the gym you go to who you’ve been talking to but don’t invite over to your home.
Talking to these people can be intimidating initially because now you are in a business of your own and it seems awkward. It didn’t before when you would talk about the weather or something in the news, right? So what do you say now?
Remember they didn’t ask you to show them your business straight out. You have to listen to people. They tell you things that allow you to see how you can help them. Listen to what they complain about. Then you can offer a solution. Don’t be surprised if some people are not really interested in solving the issues they complain about. Some people just like having something to complain about. Don’t be upset, just move on.
Remember you have something to change their life for the better. You don’t have to feel bad about yourself because they were not interested. Feel bad for them, because they don’t see what you see…yet. Come back to them later. like in a few months or a year as things can “open” their window.
The next group of possible contacts is the cold market. These are people who you don’t know yet. I say “yet” because you will have to get to know them if you want to work together. There are many ways to do this today compared to the “old” days in network marketing. We used to go to shopping malls, look at stuff and meet people. We would gather business cards, we would hand out business cards too. I even taught people how to call people out of the telephone book. Wow! I don’t miss those days.
Today we use many different methods like social media, online ads and videos to generate interest. One of the problems I saw my team in the 90’s do, was to not pre-qualify the contact. They would start offering the business opportunity before they determined if they were even open to something other than what they were doing. Believe it or not, not everyone is, just because you decided to build a big network marketing business now.
Timing is everything. Using today’s methods it allows the people who are interested in a business of their own to find you. This is the best of all worlds as the people who are led to you, are already interested in what you are doing. This makes it much easier to share the details and help them get started on the path to learning more.
Putting it all together today still takes work. It is just a different kind of work. When I started my MLM business again two years ago , I started the same as I had before. Except I skipped my friends and family this time around. No one was interested anyways. Weird how the people closest to you are the least supportive sometimes, right?
I was talking face to face to a lot of warm and cold contacts and not having much success really. It also took a ton of time. I started researching how to generate mlm leads and started looking for leaders in today’s network marketing and was fortunate to find some leaders who are doing it right. I just started following their examples and learned as much as possible from them. I am still learning actually and that’s a good thing.
If you want to learn more, consider joining my team and we will share with you specific, tested methods that work to grow your business. Take the free tour and learn more now!
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Thanks for reading!
Mark Balderrama
